Articles by 王小博

The Basic Skills Behind the Overnight Success of Le Chun Yogurt

When it comes to yogurt, do you first think of old brands like Danone and Bright, or cross-industry brands like Yili and Mengniu, or rising stars like Anmuxi and Jian'ai? Each brand has its own taste characteristics, whether it's set yogurt, probiotic yogurt, or pure natural unprocessed yogurt. But there is a yogurt that not only lets you drink and taste it, but also lets you listen to its story. Would you want to hear such a yogurt story? A beautiful woman, Eileen, a graduate student from Columbia University, once worked as a reporter and anchor at a Chinese TV station in the United States. To support her husband's career, she resigned and started a business with him, using Germany's top whey-filtered yogurt technology to create a filtered yogurt that retains three times the pure nutrition of ordinary yogurt, filling a huge gap in the domestic market and showcasing its unique product features.