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Articles by 学卖酒，看微酒
Browse 3 New Distribution articles by 学卖酒，看微酒.
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The Former 'Price Benchmark': Is the Supermarket Channel 'Dead'?
The supermarket channel, one of the four traditional channels for baijiu, was once a key battleground for liquor companies. With channel diversification, it became a 'price benchmark' for brand image, drawing less industry attention. Recently, however, major distilleries like Moutai have increased direct supply to supermarkets, signaling a value return. Notably, changing consumption habits and new channels are pushing traditional supermarkets to transform, suggesting the former 'price benchmark' channel is undergoing both pain and renewal.
学卖酒，看微酒Dyeing White: Is Beer Moving from Stock Competition to Incremental Competition?
Baijiu is becoming the second growth curve for beer companies, with 'dyeing white' emerging as a new trend in diversification. China Resources Snow Breweries has led the way by acquiring several major baijiu producers, breaking the boundaries between beer and baijiu.
学卖酒，看微酒How Many 'Get-Out-of-Jail-Free Cards' Do Wholesalers Have?
Since 2012, the survival value of baijiu secondary wholesalers has been questioned. However, recent visits to wholesale markets show they are thriving. This article explores the three key advantages that keep wholesalers indispensable: terminal resources, product variety, and market intelligence, and how they adapt to new retail trends.
学卖酒，看微酒