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Articles by 晓样
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From a Grocery Store to the World: The Business Logic of a Century-Old Suntory!
Suntory, a Japanese FMCG giant, evolved from a small wine shop into a global spirits and beverage leader. Its success stems from localizing foreign products, creating super single products, and leveraging unique marketing and cultural branding.
晓样Nestlé in the West, Luckin in the East!
Amid Shanghai's partial lockdown, the author reflects on the resurgence of online fresh food platforms and the growing dependence on coffee. Luckin Coffee's 2021 annual report shows remarkable recovery, with 6,024 stores surpassing Starbucks in China, and a doubled revenue to 7.9 billion yuan, driven by digital operations and strategic store expansion. Meanwhile, Nestlé's historical rise during wars and its adaptation to consumer preferences illustrate the importance of meeting demand and respecting consumer perceptions.
晓样