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Articles by 王斌
Browse 2 New Distribution articles by 王斌.
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Channel Transformation in the Second Half of 2020: Insights from Chacha Food's Dual-Curve Strategy
This article discusses channel transformation in the post-pandemic era, emphasizing that channel changes should not be viewed in isolation but as part of a coordinated 4P strategy. It highlights the importance of category, traffic, and scenario, and shares Chacha Food's approach to focusing on two business lines: sunflower seeds and nuts.
王斌Starting with sunflower seeds, Qiaqia sells daily nuts, why did it achieve 600 million in sales in just 1 year!
At the FMCG2019 China FMCG Conference hosted by New Distribution, Wang Bin, Vice President of Qiaqia Food, shared insights on how the company, originally known for sunflower seeds, successfully launched a second business line in nuts, achieving 600 million yuan in sales for its daily nuts product within a year. He emphasized the importance of crossing the non-continuity gap, focusing on quality and freshness, and aligning organizational mindset to drive growth.
王斌