Articles by 始稷

Practical Tips: 6 Useful Consumer Psychology Principles

Are consumers really fools? This needs to be viewed from two sides. Sometimes they are foolish beyond reason, sometimes they are shrewd beyond measure. Fools are the happiest people in the world, but there aren't that many fools; it's just that their intelligence goes dormant at certain times. When it goes dormant depends entirely on the consumer's psychology. So we have invented various marketing strategies, and the essence of marketing is a psychological game with consumers. Consumers typically have the following psychological traits...