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Articles by 胡峤松
Browse 2 New Distribution articles by 胡峤松.
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Homogenization and Price Wars? FMCG Innovation Isn't About Breaking Out—It's About Riding the Wave!
This article is adapted from the keynote speech by Hu Qiaosong, founder and general manager of Badaoniang Food Co., Ltd., at the CFC2026 11th Fast-Moving Consumer Goods Conference. Badaoniang is a startup brand focused on the Huadiao cooking wine segment, ranking first on Douyin's cooking wine chart for five consecutive months. All consumer goods face the fate of commoditization. The theme of today's sharing is: Innovation also requires seizing the momentum.
胡峤松The Law of True Fragrance: Why Hubang is Making Meat Chili Sauce
This article discusses how emerging brands can find blue oceans in red oceans and capture consumer mindshare, using Hubang's transformation as a case study. Hubang, a chili sauce brand, innovated with small packaging and delivery scenarios, and is now creating a new category of meat chili sauce to differentiate itself and avoid involution.
胡峤松