Articles by 陈海超 李保林

New Consumer Brands: Building a New Supply System Anchored on Community Group Buying

New consumer brands build a new supply system anchored on community group buying, which is the process of embedding the brand into users' minds through community paths. Building a new supply system addresses the supply side, solving the problem of users being able to buy; building new consumer brands addresses the demand side, solving the problem of users being willing to buy. Community group buying has brought new assets and changes to the retail industry.