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Articles by 袁会文
Browse 4 New Distribution articles by 袁会文.
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How Should New Sales Representatives Be Trained?
This article compares the training and development of two new sales representatives, Xiao Li and Xiao Wang, who joined the same liquor company on the same day but were assigned to different markets. After one year, Xiao Wang was promoted to sales supervisor while Xiao Li left the company. The article highlights the importance of clear goals, specific work methods, and performance evaluation standards in cultivating excellent sales staff.
袁会文Ten Pictures: What Makes an Excellent Salesperson Stand Out?
As products enter the off-season, many salespeople start to relax, thinking they can slack off since sales are hard. But the boss isn't foolish; why do others get raises and promotions while you don't? This article compares ordinary and excellent salespeople in ten aspects, from attitude towards work to career planning, highlighting the key differences.
袁会文What Kind of Salesperson Do Retailers Like Most? Have You Made the Grade?
Why is it that when you introduce your products to a retailer, they barely respond, but when a colleague does it, the deal closes quickly? Want to know the standards retailers use to choose you? Here are several criteria summarized by a retailer owner with years of experience in the alcohol trade. Check if you meet them.
袁会文After the Dragon Boat Festival, July is Coming—Distributors Must Act on These Four Things!
For baijiu manufacturers and distributors, annual sales are concentrated around three major festivals. The Dragon Boat Festival, as the first sales node, draws much attention, but after it comes a long off-season. During this period, distributors face issues like price chaos, difficult payment collection, and slack business operations. To address these, distributors should establish monitoring mechanisms, implement reward and penalty systems for payments, shift business focus to terminal construction, and research competitors.
袁会文