Why is it that when you introduce your products to a retailer, they barely respond, but when a colleague does it, the deal closes quickly? Want to know the standards retailers use to choose you? Here are several criteria summarized by a retailer owner with years of experience in the alcohol trade. Check if you meet them. Popular Salespeople 1. Good Demeanor Salespeople who are friendly, well-spoken, and present a good image leave a positive impression. Politeness is the baseline, and they convey enthusiasm. 2. Empathy They are good at understanding others. They don't complain or mock retailers for not stocking up immediately. 3. Honest and Reliable They never deceive retailers for petty gains. Chasing short-term profits may lead to losing long-term benefits. 4. Keep Promises and Be Punctual They always find ways to fulfill promises to retailers in a timely manner, and if problems arise, they promptly communicate and seek the retailer's understanding. 5. Solid Professional Knowledge They possess professional knowledge and can answer retailers' technical questions. If you don't even know the basics of your own product, would retailers still come to you? 6. Persistence They don't stop visiting after one rejection. With repeated visits, retailers are often moved by their persistence. 7. Diligent and Practical When they see display gaps in the store, they take the initiative to tidy the shelves and inform the owner of display requirements, rather than ordering or threatening to deduct fees. Of course, there are also salespeople that retailers particularly dislike. Unpopular Salespeople 1. Talkative They talk endlessly without considering the retailer's perspective. 2. Irresponsible After closing a deal, they ignore the retailer. When problems arise requiring returns or exchanges, they shirk responsibility. 3. Impatient They lose patience with retailers' inquiries and are overly eager for quick results. So, the more popular a salesperson is with retailers, the smoother their work becomes. Besides the above, what other methods can make us more popular? How to Become a Popular Salesperson 1. Reduce Complaints and Excuses, Focus on Constructive Thinking Salespeople with poor performance often complain and make many excuses, attributing failures to external factors like conditions, counterparts, or others, without reflecting on their own responsibility. Finding excuses for failure is useless. Instead, think constructively, such as "What could impress the customer?" or "Is there a better way?" 2. Face Setbacks Bravely These salespeople become depressed and negative when facing failure, filled with thoughts of defeat. Complaining about unfinished tasks only shows immaturity and incompetence. Truly excellent salespeople never complain or make excuses because their self-respect doesn't allow it. 3. Learn to Think Independently and Solve Problems Salespeople with poor performance always make various demands and often compare with others. Salespeople cannot demand guarantees from anyone; they must rely entirely on themselves. Those who can't act without instructions or do sloppy work without supervision will never become excellent. Truly excellent salespeople often ask themselves, "What can I do for the customer?" rather than demanding what the customer can do for them. 4. Take Pride in Your Work Excellent salespeople are proud of their work and treat it as a career. How can salespeople lacking confidence achieve good results? 5. Keep Promises Some salespeople are eloquent but perform poorly because they share a common flaw: not keeping promises. They forget what they promised customers yesterday. The most important thing for salespeople is credibility, and the most powerful way to earn retailer trust is by keeping promises. 6. Don't Give Up Halfway Salespeople with poor performance tend to get discouraged easily. Sales is a marathon; a momentary impulse won't lead to success. Only by never giving up on the belief in success and persistently pursuing it can you reach your goals. 7. Insufficient Care for Retailers The key to sales success lies in whether the salesperson can capture the retailer's heart. If you're not good at reading people, deals won't close. Salespeople need to understand retailers' subtle psychology and choose the right timing to act. This requires thorough knowledge of the retailer's situation. Those who don't care about retailers cannot grasp or create opportunities. Editor's Note: From nearly 1,900 articles published on this official account, I've selected 1,067 quality articles and categorized them into 14 major categories and 57 knowledge points, systematically compiling frontline marketing management content into a library for your learning. 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