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Liang Ning: The Only Trend Is Real Demand!
Today, China's population structure and patterns have changed, with 900 million people living in cities or relying on urban systems. Most people directly or indirectly engage with market and business rules to make a living. For a long time, China was an agricultural society, leading to a lack of systematic business common sense based on cities. In agricultural society, laborers accumulated common sense like the '24 solar terms,' which guided farming activities. This is common sense for survival within the system, and following it ensures better survival. We have also accumulated basic cognitions in business, but lack a complete thinking chain. Many who have scaled companies to a certain size also lack this, even if they succeeded before, it was through muddled success.
梁宁Liang Ning: The Next Era Is a Contest of Emotional Value
Liang Ning reflects on the widespread anxiety caused by the end of rapid growth, attributing past growth to urbanization and internet adoption. She argues that as China shifts from a scarcity-driven to an experience-driven market, businesses must move from efficiency to experience, from products to brands, and from commercial to emotional frameworks, ultimately advocating for a more civilized form of commerce.
梁宁In-Depth Analysis: Beyond 'Counterfeits', What Else Does Pinduoduo Have?
Pinduoduo has created another legend: it went public in the US in just three years, with a market value ranking among the top ten Chinese internet companies, and founder Huang Zheng's personal wealth even surpassed that of JD.com's Liu Qiangdong. While most people are caught up in criticizing its 'counterfeits', perhaps we need to rationally ask another question: besides 'counterfeits', what else does Pinduoduo have? This article is an in-depth case analysis of Pinduoduo by renowned product manager Liang Ning, who will soon teach at Chaos University, offering a penetrating look at the industry, company, products, people, and business value.
梁宁