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Articles by 苏醒
Browse 3 New Distribution articles by 苏醒.
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Who Has a Better Chance of Cross-Industry Success: Yili Making Water or Nongfu Making Yogurt?
In September 2019, Yili launched a mineral water project in Antu County, while Nongfu Spring was preparing to introduce a plant-based yogurt. Both companies are leaders in their respective fields, but the competition for consumers' stomachs is fierce. This article analyzes their advantages in packaging and branding, and compares the value spaces of water and milk, concluding that Nongfu's opportunity in plant-based yogurt is greater than Yili's in bottled water.
苏醒The '5-Yuan Era' for Beverages Has Arrived!
If you haven't noticed that the beverages we consume daily have quietly become 4-6 yuan, you might be drifting away from the younger generation. In consumer goods research, people over 30 rarely buy beverages proactively, so they miss new brands like Genki Forest's fruit-flavored sparkling water, Jian'ai's zero-additive yogurt, and Coca-Cola's new coffee cola, all priced above 5 yuan. Your awareness of these new products can roughly indicate whether you can still call yourself 'young'.
苏醒Reflections on Haidilao's New Yogurt Launch: How to Judge Whether a Product Has Explosive Potential
Recently, news of Haidilao launching a new yogurt product caught attention, with several comments expressing interest in becoming distributors. Before investing resources, it's essential to assess whether a product has the attributes of a bestseller. This article analyzes Haidilao's yogurt through the three elements of a hit product—selling well, selling fast, and selling at a premium—and discusses how to judge a product's potential and what constitutes a brand.
苏醒