E-commerce & Instant Retail
A Warning for Today's Community Group Buying!
Community group buying in China has been developing for five or six years, yet no leading or mid-tier brand has truly achieved a profitable model. The author argues that platforms have not understood the underlying logic of fresh produce retail and are blindly competing with capital and traffic, creating a track with no end. This article offers personal observations on the current state and future direction of community group buying.
黄安理