AUTHOR ARCHIVE
Articles by 桑榆仁
Browse 6 New Distribution articles by 桑榆仁.
Published articles
6 articles · Page 1 of 1
Dewu Fee Rates Cut by Up to 16%! FMCG and Personal Care Merchants Like Coca-Cola and Blue Moon Are Flocking In
Over the past six months, New Distribution has published many articles guiding distributors on transformation, such as building regional supply chains or offering category operations services for supermarkets. Some distributors ask if e-commerce is viable now. Based on past research, distributors' e-commerce efforts have been less than ideal. However, New Distribution has recently learned that Dewu, an e-commerce platform popular with young users, is attracting distributors with impressive growth numbers.
桑榆仁Entering the Non-Fried Track, Master Kong Creates a New Growth Engine with 'Q-Bomb Fresh Noodles'
Master Kong launches 'Fresh Q Noodles', a zero-fried instant noodle with patented technology that delivers a fresh, chewy texture like freshly cooked noodles, addressing the key pain point of poor taste in non-fried noodles. The product targets health-conscious young consumers and is supported by integrated online and offline marketing to drive brand growth.
桑榆仁Coca-Cola and Yili See Explosive Sales: 90% Organic Traffic, 0.02% Return Rate—Why Should Distributors Pay Attention to Dewu?
As offline business becomes increasingly difficult, distributors are exploring online opportunities. Dewu, a platform focused on young consumers, offers 90% free traffic, extremely low return rates (0.02% for food and beverages), and a semi-managed model that allows even beginners to start with a small team, making it an attractive option for FMCG distributors seeking growth.
桑榆仁From Zhang Yixing's Delicious Exploration: How Master Kong Builds Endogenous Momentum for Brand Growth!
A food brand's long-term market success hinges on maintaining great taste and quality while winning over consumers across generations. Master Kong, an industry leader, recently invited its spokesperson Zhang Yixing to its Hangzhou factory for an innovative micro-variety show, giving consumers a transparent look at its modern production lines and hardcore technology, thereby reinforcing its 'China's Good Taste' and 'Safe Quality' brand image.
桑榆仁Becoming China's Aerospace Support Supplies, How Does Master Kong Interpret 'Aerospace Good Quality'?
On May 10, the Tianzhou-6 cargo spacecraft was successfully launched atop a Long March 7 Yao-7 carrier rocket from the Wenchang Spacecraft Launch Site in Hainan. It is understood that Master Kong, a partner of China's aerospace industry, was selected through multiple rounds this year to also become China's aerospace support supplies. With this new identity, Master Kong witnessed the liftoff of Tianzhou-6 on site. As a food brand, why has Master Kong engaged in deep cooperation with China's aerospace for six consecutive years? One view is that this is merely a brand marketing activity. However, considering Master Kong's scale, development stage, and industry leadership, New Distribution believes that cooperation with China's aerospace has more significant implications for Master Kong: it is an efficient way to convey the message of 'stable center of gravity, sufficient momentum' to consumers, channel partners, and even society at large. For a top-tier brand with tens of billions in sales, this is crucial.
桑榆仁Deepening the Catering Economy: What's the Secret Behind JDB's Scene Marketing?
The most coveted market in the beverage industry is undoubtedly the foodservice channel. With massive crowds, perfectly matched scenarios, and high-frequency consumption, foodservice has always been a fiercely contested battleground for beverage brands. But when it comes to rising from foodservice and growing into a national beverage brand, one name cannot be overlooked: JDB. Throughout JDB's creation of the herbal tea category and its miracle of promoting herbal tea from a corner of Lingnan to the national market, marketing innovation in the foodservice channel has played a crucial role. Spicy hot pot paired with the slogan 'Afraid of getting heaty? Drink JDB' has become a classic in scene marketing.
桑榆仁