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Articles by 周震
Browse 3 New Distribution articles by 周震.
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New Distributors Shape a New Order in FMCG Distribution
The theme of this conference is 'New Order, Symbiosis.' In the FMCG distribution chain, brand owners and distributors are the most critical links. Today, they face a severe challenge: in an era of shrinking volumes, can traditional joint business plans still work? In the past, leading brand owners typically set growth targets and guided distributors to build capabilities, but as growth becomes harder, the old order may collapse, requiring a shift from a planned economy to a market economy, with both sides achieving symbiosis through data-driven channel services.
周震Building the Capability System of the 'Next-Generation Distributor'
In the fast-moving consumer goods (FMCG) industry, the consumption environment and competitive landscape are undergoing profound changes. Amid market contraction, how can distributors navigate the cycle and build the capability system of the next generation? Zhoupu Data, an industry-empowering data intelligence company, has observed that despite the cold winter of contraction, some distributors achieve counter-trend growth. This article shares insights from Zhoupu Data's Vice President, Zhou Zhen, on the core supply chain capabilities and high-quality expansion strategies needed to become a next-generation distributor.
周震How Will the Next Generation of Distributors Achieve Growth?
“This year is the worst year of the past decade, but it may be the best year of the next decade.” In recent years, consumption structure has changed, demographic dividends have disappeared, and the consumer market has entered an era of shrinking volume. In the past, distributors could achieve business growth by representing major brands, but that path is no longer viable. The cake is no longer growing, yet more people are competing for it. Facing long-term supply chain transformation, how should FMCG distributors understand and respond? On March 15, 2024, Zhoupu Data and New Distribution co-hosted the “Next Generation Distributors” closed-door seminar in Chengdu.
周震