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Articles by 李杰
Browse 2 New Distribution articles by 李杰.
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Fenxiang Xiaoke's Li Jie: Digitalization Brings New Dividends to "Deep Distribution"
At the 2020 (3rd) China FMCG Conference, Li Jie, Vice President of Products at Fenxiang Xiaoke, discussed why brands are refocusing on deep distribution in 2020 and how digitalization can enhance it. He introduced a "gamified" deep distribution model that emphasizes empowerment, motivation, and efficiency, supported by digital tools and AI.
李杰Five Ways to Achieve Effective Market Growth
The survival of an enterprise is based on profit growth. As the market economy develops, competition in various industries has become intense. Whoever can achieve scale development and operation will ultimately gain cost advantages, win the market, and secure the capital gains on which the enterprise depends. How to rapidly increase sales becomes the key factor. Based on years of marketing experience in instant noodles, the author discusses five channels for market growth.
李杰