AUTHOR ARCHIVE
Articles by 快消记者 李珂
Browse 3 New Distribution articles by 快消记者 李珂.
Published articles
3 articles · Page 1 of 1
The Food Company with Over 46 Billion in Sales Was the First to Join Forces with Pinduoduo
This year, Wahaha has taken an unusually bold path, first venturing into micro-commerce with 'Tianyan Jingjing' and now launching 'Youyoujun' on Pinduoduo. Is this a sign of desperation or staying true to its original mission? The low-priced lactic acid bacteria drink targets lower-tier markets, and Wahaha's partnership with Pinduoduo marks the first official collaboration between a major Chinese FMCG company and the platform.
快消记者 李珂Seven Years After 'Marrying Down' to Master Kong: Pepsi No Longer 'Cola', Old Employees 'Displaced'
After selling its China beverage business to Master Kong, PepsiCo enjoys a 'carefree life' of earning money per syrup pack sold. However, former Pepsi employees, forced to leave under Master Kong's arrangements, face a 'displaced' career. 'A drop in the historical torrent'—Xiao Pan and A Wen represent just a microcosm; many versions exist, but most chose to leave. 'Pepsi is a home you can't return to; years pass, yet always in our hearts.'
快消记者 李珂State Banquet Cola Returns to the Market, Losing 30 Million Yuan in Two Years—What Is 'Nostalgia' Worth?
Two years after its comeback, Tianfu Cola, once a state banquet beverage, has suffered cumulative losses exceeding 30 million yuan, prompting a mixed-ownership reform to seek change. The brand's nostalgic appeal has failed to sustain consumer interest, and its outdated marketing and channel strategies have hindered its revival.
快消记者 李珂