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Articles by 鲍跃忠

Browse 28 New Distribution articles by 鲍跃忠.

Published articles

28 articles · Page 2 of 2

Management & Methods

How Regional Retailers Can Outpace Hypermarkets and Move Toward 'Small and Beautiful'

Retail is a unique industry where companies face vastly different markets and consumers. While business processes and operations management can be standardized, the core business of retail cannot. Companies must adapt effectively to diverse markets and consumers. The greatest competitive advantage lies in flexibility and speed, which is exactly what distinguishes regional chains from large ones. As the saying goes, 'flexibility and speed are the passport for small businesses; scale and standardization are the epitaph for large ones.'

鲍跃忠
Brand Marketing

How Can FMCG B2B Platforms Accurately Define Their Positioning?

Currently, FMCG B2B models can be categorized by developer into manufacturer-led and distributor-led, and by operation mode into closed self-operated and open matchmaking. Analyzing the rationality of a business model requires a full industry chain perspective, considering manufacturers, distributors, logistics providers, and retailers. This article analyzes the development trends of FMCG, identifies defects in current B2B models, and proposes seven directions for building a sound B2B model.

鲍跃忠
Retail Formats

What Is New Retail?

This article has been authorized. Recently, discussions about new retail have been widespread. Both online and offline retail enterprises, as well as industry leaders, are talking about new retail, with many supporting and some opposing it. In fact, retail is an industry that greatly needs innovation, especially in the current environment. From this perspective, thinking about, practicing, and innovating new retail is meaningful and valuable. It is even more necessary to proceed from reality, innovate in practice across different enterprises, formats, and specialties, and give new retail more substantial, rich, and valuable content.

鲍跃忠
Distribution & Channels

How Will FMCG Distribution Channels Transform in 2017?

After nearly four decades of evolution, China's FMCG distribution has formed a pattern with offline channels as the mainstay and online channels developing rapidly. The current system shows serious incompatibility with the scale development of manufacturers, the transformation of retailers, and the upgrading of consumer demand, necessitating urgent reform.

鲍跃忠