AUTHOR ARCHIVE
Articles by 于秀伟
Browse 3 New Distribution articles by 于秀伟.
Published articles
3 articles · Page 1 of 1
The Ten Commandments of Opening Stores—Dealer Store Success Rate Below 10%
Before sharing, let me introduce my situation. Tangshan Yihe Service Provider was founded in 2011. Before starting the business, I worked as a factory manager at Yili Dairy, then started a dairy distribution business covering local supermarkets and small stores in Tangshan. In 2019, I began exploring a local B2B supply chain platform, now covering 4,000+ stores with 6,000 SKUs. In 2021, I extended based on the B2B supply chain to open discount retail stores, and now I have opened 32 community discount supermarkets. Invited by Yuan Lai from New Distribution...
于秀伟How Should FMCG Manufacturers Respond to the Impact of Snack Discount Stores on the Channel System?
From a distributor's perspective, the rise of snack discount stores is a product of changing times, reflecting the shift from manufacturer-led to consumer-led markets. Manufacturers must adapt by supporting regional brand chains and avoiding the trap of involution, as these discount channels become an unavoidable force.
于秀伟Clearing Bad Inventory: A Table and Ten Steps to Manage New Product Distribution!
In the daily operations of distributors, attention to the market front line often outweighs attention to the warehouse, leading to neglect of warehouse management. The author observes that inventory problems often surface suddenly, and once bad inventory appears, it directly drags down the profitability of trading companies. When distributors carefully count remaining stock and calculate its value at a price that can be digested, they find that the profit originally designed to be earned is exactly the value of the inventory. Therefore, any mishandling of inventory makes losses inevitable. How should we prevent inefficient management or even eliminate bad inventory to improve profitability? The author believes that instead of organizing large-scale promotions after the fact or negotiating returns with manufacturers, it is better to solve inventory management from the source, starting with distribution management.
于秀伟