AUTHOR ARCHIVE
Articles by 李文君Wendy
Browse 3 New Distribution articles by 李文君Wendy.
Published articles
3 articles · Page 1 of 1
Traditional Distributors at a Crossroads: Going Digital Is No Longer a Choice, but a Matter of Survival
As online sales of FMCG products now account for over one-third of total sales and consumers shop across an average of seven channels, traditional distributors must transform from mere suppliers into service providers and enablers. Drawing on the '2025 China FMCG Distributor Business Survey Report' and the experiences of four pioneers, this article outlines why digitalization is essential, what it entails, and how to implement it successfully.
李文君WendyInterpretation of New Distribution's 2022 Survey on Brand Manufacturers' Cooperation with New Retail E-commerce
In the post-pandemic era of new retail, the continuous evolution of retail formats is driving brand manufacturers to seek new growth opportunities. New Distribution's survey of nearly 90 brand manufacturers reveals that new retail e-commerce has become a crucial channel for business breakthroughs, with live-streaming e-commerce and community group buying leading the way.
李文君WendyInstant Retail Heats Up: How Can Distributors Catch the O2O Home Delivery Wave?
Since the start of the O2O era in 2014, O2O home delivery has become a key driver of new retail channel revolution. Accelerated by the pandemic, it has grown into a new consumption scenario and a trend optimizing consumer experience. On July 27, the China Chain Store & Franchise Association (CCFA), along with Dada Group and JD's Consumer and Industry Development Research Institute, released a white paper on instant retail open platform models, indicating that instant retail, a key part of O2O home delivery, is set to exceed one trillion yuan by 2025, reaching 1.2 trillion yuan. This article uses three key questions—What, Why, and How—to guide distributors on leveraging O2O for growth.
李文君Wendy