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Articles by 刘建恒
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County, Township, and Village Market Tactics: First 'Ambush', Then 'Draw the Sword'!
The potential sales in county, township, and village markets are tantalizing, but hidden traps abound. This article outlines ten key scenarios for market development and maintenance, emphasizing the need for thorough research and planning before launching a swift, decisive attack.
刘建恒County, Township, and Village FMCG Operations Tactics: First 'Ambush', Then 'Draw the Sword'
The potential sales in county, township, and village markets are tantalizing, but hidden traps abound. Based on years of observation and hands-on experience, this article breaks down the key scenarios—decision-making, testing, market, operations, competition, distribution channels, management, preparedness, public relations, and planning—and outlines a phased approach from testing to sustained growth, emphasizing the importance of understanding local nuances and building trust.
刘建恒