Brand Marketing
Want Want's New Product Promotion Encounters Cold Shoulder: Supermarket Retail Discounts Up to 50%, Inventory Turnover Reaches 91 Days!
China Want Want, listed on the Hong Kong Stock Exchange main board in 2008, has faced a decline in performance despite a 26.1% revenue increase in its 15-month financial report ending March 2018, with operating profit down 7.4% and net profit down 6.6%. New product promotions have been weak, leading to heavy discounts and slow inventory turnover, while the company's traditional channels and brand image struggle to adapt to changing consumer preferences.
张璐