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Articles by 徐涛
Browse 4 New Distribution articles by 徐涛.
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Practical Case: Build Distribution, Organize Teams, Set Standards, Execute Well – A Step-by-Step Guide to Covering 11 Townships in 20 Days!
Distribution, also known as market coverage, is a series of processes to persuade retail terminals to stock a company's or distributor's products, and is a collaborative activity between companies and distributors (or distributors and sub-distributors) to open markets in the short term. It is the most direct and effective method for introducing new products, occupying terminal channels, and increasing market coverage, and is an important foundation for rapid market launch. Typically, distribution campaigns have three characteristics: short duration (county-level township markets can be covered in 20-30 days), high speed (requiring concentrated human, material, and financial resources for efficient and rapid market development), and multiple methods (using distribution突击 teams, free tastings, prize giveaways, etc.).
徐涛Case Study: How a Regional Distributor Achieved Breakthrough Growth in County-Level Markets!
In recent years, with the deep adjustment of the baijiu industry, many regional liquor enterprises and distributors have faced unprecedented challenges in their home markets. On one hand, the channel sinking of national first- and second-tier famous liquor brands has continuously eroded and occupied the home markets of regional and county-level liquor enterprises and distributors. On the other hand, the expansion of provincial liquor brands also poses a threat to regional liquor enterprises and merchants. So, as a regional liquor enterprise or merchant, facing the pincer attack from national first- and second-tier famous liquors and provincial liquors, how can regional liquor enterprises and merchants build their base markets? Today, we take Hejianfu Liquor as an example...
徐涛Complete Guide to Terminal Merchandising Management: Boost Terminal Atmosphere by 300% in 30 Days!
Terminal merchandising refers to displaying products and promotional materials in prime locations to attract consumer attention and stimulate purchase desire, enabling products to 'self-sell.' Only when value exchange with consumers is completed does the sales chain become truly whole. Product sales require both push and pull effects; the first element of pull is how the product is presented to consumers, which is the essence of terminal merchandising.
徐涛Regional Market Operations Manual! A Must-Read for Regional Heads
This article provides a practical guide for regional market operations, covering four core strategies for regional layout, key points for channel management, and consumer promotion tactics, with a focus on the principle that 'strategy + execution = market effectiveness.' It also promotes an upcoming summit on FMCG internet transformation.
徐涛