Capital, Earnings & M&A
Standard Operating Procedure for Product Launch: 5 Steps and 6 Key Elements in Distribution
This article outlines a five-step standard operating procedure for product launches, covering product positioning, market positioning, personnel positioning, management positioning, and promotion positioning. It also details six key elements for successful distribution (store coverage) campaigns: timing, location, people, cause, process, and result.
卓智华、蒲光炳