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Founder of Dianda, Rui Yun: Deepening Supply Chain to Build Brand Density!
The following is the speech content of Mr. Rui Yun, founder of Dianda Mall, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Today, my sharing topic is: Deeply cultivating the upstream supply chain to build brand density. FMCG B2B has developed from 2014 to now, experiencing two rounds of reshuffling. From 2015 to 2018, without efficiency and supply chain depth, it is hard to survive. This time, I will focus on how Dianda deeply cultivates the supply chain. First, over the past four years, Dianda has built a digital, flat, and transparent efficient distribution network from factory to end.
芮赟In the Era of Industrial Internet, How Can B2B Truly Empower FMCG Brands?
Dr. Rui Yun points out that retail has entered a new era, where the core of all retail revolutions is efficiency, specifically improving brand operational efficiency and consumer lifestyle efficiency. B2B is the winning weapon to connect factories to endpoints in the new maritime era of FMCG.
芮赟Dian Da Chairman Rui Yun: Be a Star in the Industry, Shine and Keep Moving Forward!
On a high-speed train from Changzhou to Shanghai early in the morning, I received a WeChat message from a friend asking if a major industry company was using PR tactics to write scripts to disparage competitors, and he sent me a link that mentioned Dian Da. He asked if I was angry, noting that our warehouse in Suzhou and local convenience stores contradicted the claims. I replied with a smile that I wasn't angry because we don't aim to be a shooting star but a growing star, shining and providing warmth. Most importantly, we focus on truly helping the thousands of small shop owners and improving the industry through entrepreneurship.
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