Articles by 曹业林

From Channel Distribution to User Symbiosis: Reconstructing the Growth Logic of Personal Care Brands

The personal care industry has seen a significant shift in its growth logic. In the past, brands relied on channel distribution, terminal coverage, and regional penetration for steady growth; however, with rising traffic costs, channel fragmentation, and rapidly changing consumer demands, relying solely on shipments and distribution can no longer explain today's growth. For personal care brands, the new question is not just how to distribute products, but whether products can truly meet user needs, whether brands can build sustained choice, and whether channels can become interfaces for user connection. On March 17...