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Articles by 王敬华
Browse 2 New Distribution articles by 王敬华.
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Wang Jinghua of Miduo: How to Use a Software System to Master 'New Marketing'?
The following is the speech delivered by Wang Jinghua, CEO of Miduo, at the 5th FMCG + Internet Conference hosted by New Distribution, organized and published for readers. Understanding the essence of business is the prerequisite for understanding 'new marketing'. Wang believes that the essence of business is to deeply bind customer relationships, and brand owners must keep customer-centricity in mind.
王敬华MiDuo Big Data Wang Jinghua: One Product One Code, Why Is It the Biggest Trend for FMCG Brand Transformation and Upgrading in 2018?
At the 2018 FMCG + Internet Conference held in Chengdu on March 18-19, 2018, Wang Jinghua, founder of MiDuo Big Data Engine, delivered a speech on why "One Product One Code" is the biggest trend for FMCG brand transformation and upgrading. He argued that establishing a user account system, normalizing the application of one product one code, and privatizing user data assets are key to success, using the example of Apple surpassing DELL in ten years.
王敬华