Consumer & Categories
Is 'Zero-Calorie, Sugar-Free' the Real 'Money Shot' in the Beverage Industry?
Meal replacements, plant-based diets, low-carb, superfoods... The global food and beverage consumer market is undergoing dramatic changes every day. 'Sugar-free, low-calorie, natural' have become the key words for new products from major companies, with an endless array of segmented functions precisely targeting different consumer needs. However, most functional foods have high market education and price barriers, while zero-calorie, sugar-free beverages have consistently held a large market share due to their convenience, quick consumption, and high cost-performance, making them the 'C-position player' worldwide. According to Nielsen statistics, sugar-free beverages...
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