Capital, Earnings & M&A
Hitgoo Secures New Hundred-Million-Yuan Financing, Is HotMaxx Falling Behind?
In 2024, amid the rise of hard discount, capital is still betting on soft discount. Recently, soft discount brand Hitgoo announced the completion of a B-round financing of 100 million yuan. The investor has not disclosed specific details but expressed confidence in Hitgoo's development prospects, and this round of financing will be used to further expand business, enhance brand influence, and strengthen team building. In fact, since its establishment on January 19, 2021, Hitgoo has gathered a number of star capital, including Xianfeng Changqing, StarVC, Juezi Investment, Gaorong Ventures, Blueprint Ventures, etc.
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