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Articles by 赤霄剑
Browse 3 New Distribution articles by 赤霄剑.
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Rural E-commerce: Rejecting Plausible but Fallacious Views
In rural e-commerce, one often hears plausible-sounding but misleading views that fall apart upon closer examination and practice. The root causes are using urban e-commerce thinking for rural contexts, overestimating one's capabilities, and guessing user needs without market research. The key is to truly center on users rather than one's own assumptions.
赤霄剑Is the Rural Market Really Dying?
Opinions vary on whether China's rural market will decline or prosper. Some believe that with a shrinking rural population and rapidly falling consumption, economic decline is inevitable, or at least not optimistic. However, the author argues that the rural market will never wither, and the current drastic changes are a necessary process for the release of energy from this huge market of 600 million people.
赤霄剑Information Disconnected, Capital Tight, Logistics Fragmented: How Can B2B Break Through FMCG Channel Pain Points?
FMCG B2B and distributor transformation have become hot topics, with many trying various models. However, after nearly three years of research and practice, we believe that without addressing the entire supply chain, these efforts may be a false proposition. The key is to start with B2B platforms in the wholesale segment and provide full supply chain services.
赤霄剑