Distribution & Channels
Giving Up Deep Distribution Easily Is the Biggest Pitfall You Can Jump Into
Since 2013, the claim that 'deep distribution has failed' has sparked widespread industry debate, and today, abandoning deep distribution has become a mainstream view. However, the real problem is not that deep distribution has failed, but that its efficiency has declined due to the shift from manufacturer-led operations to dealer-led operations under manufacturer guidance.
万超帮陈思廷