Brand Marketing
Consumers Beyond Comprehension: The Rise of the Middle Class and the Post-90s and Post-00s Generations
The frozen food industry is not short of new products, from colorful mini tangyuan to frozen cheesecakes and Disney-themed zongzi. However, the consumer environment has changed with the growth of the upper middle class, the rise of the post-90s and post-00s generations, and shifts in O2O consumption behavior. High quality, healthy eating, personalization, fragmentation, and the pursuit of happiness and experience have become the new consumption labels of the 'food' era.
张倩