Consumer & Categories
Poor Warehouse Management Leads to Annual Losses!
This is a real case of a milk powder distributor in Sichuan. The boss started from scratch in 2009, revenue exceeded 50 million in 2011, and he aimed for 100 million in 2013, but the company was deregistered in 2019 and the boss changed careers. The company's rise and fall over a decade offers a glimpse into the broader challenges. Early on, due to the well-known Sanlu melamine incident, domestic milk powder was overshadowed by imported brands. The distributor quickly rose by representing original imported milk powder from New Zealand and Australia, opening high-end supermarket systems like Ito Yokado and Renhe Spring in Sichuan.
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