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Articles by 刘珍
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Reviewing 2025: Top Ten Keywords in the FMCG Industry
In 2025, changes in the FMCG industry are no longer about 'a certain channel being hotter' or 'a certain category being more competitive,' but a more fundamental shift: the sources of growth, the distribution of profits, and the threshold of capabilities are all changing. On one hand, consumers are more cautious, more fragmented, and more in pursuit of certainty; on the other hand, platforms, retailers, brands, and distributors are accelerating cross-border role swaps, rewriting the previously clear division of labor into new forms of collaboration. We see instant retail moving from accelerated growth to ecosystem warfare, private brands evolving from supplementary items to strategic pillars, and major players entering the fray, integration of supply and retail, emotional consumption, going global, AI implementation... These changes are not isolated but collectively drive the reconfiguration of the industry's value chain. Based on continuous observation of industry trends, New Distribution has compiled the 'Top Ten Keywords for the FMCG Industry in 2025' for practitioners' reference.
刘珍Q3 Reports of 15 Condiment Companies Including Haitian and Lianhua Released: Some Soar with Net Profit of 5.322 Billion Yuan, Others Struggle with Losses
The Q3 2025 financial reports of 15 listed condiment companies show a widening polarization: industry leader Haitian earned 5.322 billion yuan, while Jiajia Food lost 18 million yuan. Among them, 9 companies saw revenue growth, but at a slow pace, highlighting the industry's overall pressure and the need for channel, product, and operational innovation.
刘珍