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Articles by 丁律宇
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The Last Straw for the Real Economy: Mass Unemployment
This is not alarmism. Recently, Zong Qinghou, chairman of Wahaha, and Jack Ma, chairman of Alibaba's board, have been at odds. Zong, along with Cao Dewang and Dong Mingzhu, argue that the virtual economy has gone too far, disrupting the real economy and impacting young people's career choices, making them prefer being internet celebrities or micro-business owners over working in real enterprises. The article explores whether the real economy's problems stem from the virtual economy, and warns that rising costs and declining disposable income could lead to a vicious cycle of unemployment and business failures in 2017.
丁律宇The Collapse of All Business Models Lies in Cost Changes
Although internet marketing costs are no longer low, they can still save some costs compared to traditional marketing. The main reason many traditional enterprises fail is that certain traditional marketing costs are high without yielding results. These costs include personnel, venue, customer acquisition, and channel costs.
丁律宇Rising Costs and Expenses: How Should FMCG Distributors Navigate the Current Phase?
An online article once went viral, titled 'It's Not That the Old Have Turned Bad, but That the Bad Have Grown Old.' The bottleneck in the FMCG market is similar: 'It's not that customers have decreased, but that channels have aged.' Comparing e-commerce platforms from ten years ago to today reveals a world of difference, yet comparing terminal stores from ten years ago to today shows little change, not even a year's worth. Since we've fallen behind, we must catch up. FMCG distributors now face declining channel sell-through rates, rising market expenses, increasing personnel wages, and high trial-and-error costs.
丁律宇