Distribution & Channels
Master Kong and Uni-President: From a Fierce Battle Consuming 4 Billion Sausages to Brothers in Distress
In the early 1990s, Master Kong and Uni-President successively entered the Chinese mainland market, becoming direct competitors. During the instant noodle war of 2013-2014, the two companies used 4 billion ham sausages as free gifts for noodle purchases. However, as China's economic growth slowed and consumer spending upgraded, both businesses suffered significant impacts, transforming them from rivals into brothers in distress in the new era.
雪奈