Capital, Earnings & M&A
Former Beverage Giants Lose Their Luster as New Market Players Make Frequent Moves
The beverage market has undergone dramatic changes, with former giants like Huiyuan Juice and Xiangpiaopiao facing huge losses and market share erosion, while new brands and categories emerge. To survive, companies must adapt by innovating products and marketing strategies to meet evolving consumer preferences.
郝晓燕 陈芝