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Articles by 不旧
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“Lost Over 700,000 in a Year, Yet I Still Want to Keep Selling Ice Cream”
Li Zhiguo, an ice cream and frozen food distributor from Hebei, has been in the industry for 34 years, losing over 700,000 yuan last year. Despite setbacks, he remains determined to continue, reflecting the resilience of many in the cold beverage industry.
不旧1 Yuan Ice Cream Bars Make a Comeback in 2025?
As the ice cream industry shifts toward value-for-money, 1 yuan ice cream bars are regaining popularity among distributors and consumers, especially in lower-tier markets and specific scenarios like schools and community stores.
不旧Ice Cream Distributors: Selling into November's Cold, Last Year's Stock Still Not Cleared!
Big brands do bring volume, but top-tier manufacturers' excessive focus on their own sales data makes it hard for distributors to profit. Stock-pushing is the core practice of a few leading companies; in 2023, it crushed many large clients, with market prices falling dozens of points below the factory-set purchase prices. Meanwhile, these companies are also starting direct-to-terminal layouts and livestream sales to C-end consumers, and by 2025, distributors could almost be described as 'delivery men.' These days, Lao Sun, who works in the ice cream and frozen food channel in Hunan, is a bit troubled...
不旧Frozen Food: How Much Do Chinese People Love It?
A salesperson from a frozen food brand joked, "When the whole market is cutting prices and engaging in price wars, is it a 'crime' not to follow?" An industry consultant told the author, "2024 will be a turning point for the entire frozen food industry. To be blunt, the impressive achievements of companies in the past were more about being 'pigs on the wind' than their own strength. When the industry runs fast, no one in this circle is slow." Frozen food and Chinese people seem to have an inseparable connection...
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