E-commerce & Instant Retail
A Tobacco and Liquor Store Owner's Confession: During E-commerce Promotions, I Closed Shop and Went Traveling
In the past, 'Double 11' was about flashy strategies and complex steps, but in recent years, mainstream platforms have shifted to 'simple marketing'—attracting consumers with straightforward 'low-price competition', igniting online frenzy. The most typical example is Pinduoduo's 'billion-dollar subsidies', which prompted imitation across platforms and normalized the 'low-price competition' model. However, behind the online 'low-price competition', offline tobacco and liquor stores are seeing their prosperity fade. This 'Double 11', Lao Han (pseudonym), a tobacco and liquor store owner in Xi'an dealing in several famous liquors, closed his shop and took his wife on a trip.
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