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Articles by 经纬创投主页君
Browse 3 New Distribution articles by 经纬创投主页君.
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From Product, Marketing, Channels to Supply Chain: How Do New Consumer Brands Win the Battle for Attention?
As the consumer sector becomes a thriving oasis amid a barren To C landscape, new brands are emerging rapidly. Despite the COVID-19 pandemic hitting most consumer goods companies in 2020, outstanding new brands continued to advance, such as Zihaiguo building its own supply chain and Zhongxuegao expanding offline with 500% growth.
经纬创投主页君The Thinning Menu Behind Lao Gan Ma and the 100-Billion-Yuan Compound Seasoning Market
This article from Matrix Partners China discusses the growing compound seasoning market in China, driven by changing demographics and the need for convenience. It highlights the potential for growth in categories like hot pot base and Chinese-style compound seasonings, and analyzes leading companies such as Yihai International and Teway Food.
经纬创投主页君From Instant Noodles to Self-Heating Hotpot: What Growth Space Remains in the 100-Billion-Yuan Convenience Food Market?
The pandemic not only boosted video conferencing software but also caused convenience foods to sell out. Originally, this market was a typical victim of disruption, with food delivery platforms like Meituan and Ele.me nearly killing it through subsidy wars around 2016, except for a few innovative brands. The pandemic revitalized the entire market: during the 2020 Spring Festival, panic buying made convenience foods the hottest category, with offline shelves emptied and e-commerce sales up 700% year-on-year. But after the pandemic...
经纬创投主页君