Articles by 马晓龙

Taishan Original Beer Marketing Director Ma Xiaolong: New Media and New Channels Drive Taishan Original Beer's Counter-trend Transformation

This article is an edited transcript of Ma Xiaolong's presentation on "New Media and New Channels Drive Taishan Original Beer's Counter-trend Transformation" at the FDIC 2018 China FMCG Digital Innovation Conference, as compiled by New Distribution. Ma Xiaolong discusses how Taishan Original Beer achieved 120% growth in 2017 through product differentiation, new media marketing, and a direct-sales channel model.