Brand Marketing
New Product Launch During Peak Season: Dayao Beverage's Seven 'Don'ts' for New Product Promotion
At the 8th China FMCG Innovation Conference in 2023, New Distribution invited Yun Zhixing, National Marketing Director of Dayao Beverage, to deliver a speech titled 'Seven Don'ts for New Product Promotion'. Yun, a former manager at Yili and partner at a marketing consultancy, shared insights from Dayao's rapid growth, which saw sales exceed 3 billion yuan in 2021, emphasizing the importance of market validation, channel selection, and avoiding common pitfalls in new product launches.
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