AUTHOR ARCHIVE
Articles by 余五洲
Browse 2 New Distribution articles by 余五洲.
Published articles
2 articles · Page 1 of 1
You Say You're Transforming, But You're Not!
Large enterprises like Wahaha, Want Want, and Master Kong are often cited as models for transformation, but their strategies are not applicable to most SMEs struggling to survive. This article identifies three common 'fake transformation' symptoms among SMEs and suggests effective ways to transform using limited resources, such as increasing market penetration rather than breadth and creating consumption scenarios.
余五洲Stop Fooling Yourself: Most Traditional Companies Are Engaged in Fake Transformation
Large enterprises naturally attract attention, and their every move resonates with industry practitioners. However, experts often cite examples like Wahaha, Want Want, Master Kong, Nongfu Spring, Yili, and Mengniu, which offer little guidance for the majority of small and medium-sized enterprises (SMEs) struggling to survive. Business development depends on opportunities and accumulated strengths; Wahaha, despite a nearly 40% decline in recent years, still generates over 50 billion yuan in sales, instantly surpassing many SMEs. Transformation paths modeled on large enterprises are bound to be ill-suited, or they may end up going in circles without progress.
余五洲