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Articles by 林枫
Browse 2 New Distribution articles by 林枫.
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In the Second Half of the Internet, the Targets of Transformation Are Manufacturers and Distributors!
The second half of the internet is about integrating online and offline, new marketing and new retail, and the 'traditional plus' model, targeting manufacturers (F) and large distributors (B). This article contrasts the first and second halves of the internet, highlighting six key differences and arguing that the second half requires a focus on supply, mainstream players, and industry value, with digital empowerment of traditional supply chains.
林枫How Traditional FMCG Companies Can Use 'Minimally Invasive Surgery' to Transform the Offline Stock Market
This article discusses how traditional FMCG companies can transform their existing offline business by adopting new marketing strategies. It introduces a practical approach that focuses on incremental improvements, using digital tools to connect with consumers, and optimizing organizational structures, as demonstrated by successful case studies.
林枫