Industry Trends
2018 China Shopper Report Released: FMCG Sales Growth Rate Exceeds Previous Year for the First Time!
The 2018 China Shopper Report Series 1, released by Kantar Worldpanel and Bain & Company, shows that China's FMCG market sales growth rate rose from 3.6% in 2016 to 4.3% in 2017, marking the first time since 2012 that growth has accelerated. The report highlights premiumization, e-commerce expansion, and the continued dominance of local brands over foreign brands.
凯度、贝恩