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Articles by 新经销Jack
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Douyin + IP: How to Make Your Brand a 'Web Celebrity'
In 2018, Douyin became the most popular short-video app in China, with 150 million daily active users, attracting both ordinary people and brands. Meanwhile, IPs like Peppa Pig and the Forbidden City became hot commodities. Combining Douyin with IP has become a new frontier for brand marketing, offering low-cost, high-engagement opportunities for brands to reach consumers.
新经销Jack2019, the Douyin Operation Guide You Need as a Brand
Every day, over 150 million people browse Douyin, with monthly active users exceeding 300 million and daily video views surpassing 10 billion. Douyin users spend an average of over 80 minutes per day on the app, launching it about 6 times daily, making short videos a new communication channel after Weibo and WeChat. Data source: Haima Big Data. Unlike WeChat and Weibo, Douyin feels warmer, allowing us to feel the emotions of performers through lively videos, whether resonating, captivating, or making us laugh.
新经销JackInstant Noodle Market Recovers Overall, How Far Is Jinmailang from Listing?
Jinmailang, a major Chinese food company known for its instant noodles, is preparing for an IPO. If successful, it would not only add another listed company to the industry but also create a strong competitor. The company has been focusing on rural markets and has shown resilience and innovation in a recovering market.
新经销Jack