AUTHOR ARCHIVE
Browse 1 New Distribution articles by DT君.
1 articles · Page 1 of 1
A recent article titled "Save Bright Dairy" has gone viral among Shanghai residents, who grew up with the brand. Despite being a market leader in 2002, Bright Dairy's market value has fallen to just 9.7 billion yuan, a fraction of Yili's, due to its slow response to the shift to UHT milk and lack of aggressive marketing.
