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Carbonated Drinks Are Accelerating Toward 'Extinction'
In the past year, Coca-Cola's two major bottlers in China, China Foods and Swire Coca-Cola, have underperformed, with Swire's mainland revenue down 4.02% year-on-year in the first half of 2024 and China Foods down 9%. PepsiCo's global cola volumes fell 3% in Q2 2024, marking the eighth consecutive quarterly decline. As the beverage market shifts toward healthier options, carbonated drinks are losing shelf space to tea, functional drinks, and sugar-free alternatives, forcing giants to explore new scenarios like dining and lower-tier cities.
道总Only Being the 'Soy Milk King'? VV Soy Milk Is 'Not Content'
The tea drink market has never stopped being fiercely competitive. VV Soy Milk, long silent, has partnered with the Summer Palace to open a handmade drink shop and boldly announced plans to open over 10,000 stores. However, its market share has plummeted from a peak of 80% to just 0.51%, and its foray into tea drinks may face challenges from rising raw material costs and intense competition.
道总Taobao Brands Disappear from the Double 11 Battlefield
As Double 11 shopping festival kicks off, Taobao brands that once dominated sales rankings have faded, replaced by international giants and emerging new brands. The rise of Gen Z consumers and new channels like live streaming have left these brands struggling to stay relevant.
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