Brand Marketing
Low Prices Alone Cannot Sustain Private Labels
China's private labels are entering a new development phase. With intensifying retail competition and shifting consumer demands, retailers and manufacturers are rethinking product development, supply chain collaboration, and value creation. Private labels are no longer just a tool for price competition but are becoming a key driver for rebuilding product strength, organizational capability, and differentiation. At the 11th China FMCG Conference on March 17, 2026, Fang Xianli, initiator of the Private Label Production-Research Collaboration Platform and executive director of Hangzhou Bimaide Brand, shared insights on the development stages, consumer demand changes, and collaborative creation between retailers and manufacturers.
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