Brand Marketing
2020 Ice Cream Battle: Faster Product Iteration, Online 'Internet-Famous' Brands Go Offline
High gross margins are the biggest reason manufacturers keep investing in internet-famous ice cream, but these products still need to stand the test of time. 40,000 ice cream bars sold out in seconds, and the party secretary's endorsement of Heihe soybeans generated 3.96 million yuan in on-site transactions.
李媛