Consumer & Categories
The Prisoner's Dilemma of Pre-made Dishes | The Freezer War of New Consumption
Pre-made dishes face a conceptual dilemma in the C-end market, while the B-end and C-end are fundamentally different businesses. The industry's challenge lies in the industrialization of Chinese cuisine, with no single company able to master the vast SKU range or the fragmented offline channel network.
山核桃